A view is calculated when a video is played and watched for a determined period of time. What constitutes a view is subject to the specifications of the Campaign as determined by the Advertiser.


An impression is calculated when an Ad is requested and a Campaign is be delivered to an Ad Unit, even if the Campaign does not play. The number of impressions registered will not correspond to the number of page views registered by your site because not every page view will be in-target and therefore purchased by the network.