Viralize uses an RTB system to select each single campaign on your site.
When a user accesses a site an auction happens to find the Campaign which is the most relevant for him.
This optimizes both the Publisher Revenue and the Advertiser targeting expectations.
Indeed each Campaign has detailed requirements chosen by the Advertiser in terms of:
- geographic area
- device type (desktop or mobile)
- profile of the user viewing the site (interests, demographic profile)
ad format: best fit for the specific video ad